Take Your Company Public: Anatomy of an S-1

Your company is growing. Now you are ready to start raising serious capital and you here the public fund raising markets. Here are the basics of your S-1 filing. Know the lingo before you hire a consultant. Because companies must adhere strictly to SEC regulations, initial prospectuses are similar in their organization. Each S-1 generally consists of the following sections:

Front Section — An S-1 contains a small amount of information not available in a prospectus. In this first section, you can quickly find the issuing company’s phone number and get a vague sense of the future offering price.

Cover/Inside Cover — The prospectus cover outlines the general terms of the offering, including names of the underwriters, number of shares offered, and pricing information. The actual share price is absent from a prospectus until the day of the offering.

Prospectus Summary — Here you will find a brief synopsis of the company’s business and history, a modest discussion of the change in capitalization to occur as a result of the offering, and a useful summary of financial information covering the last five years, if available. If you are screening prospectuses for investment ideas, start here.

Risk Factors — After you have read a few prospectuses, you will become familiar with the “usual suspects” in this section, including “Possible Volatility of Stock,” “Limited History of operations,” “Dilution,” and “Dependence on Key Personnel.” Nevertheless, this section is a worthwhile read to be sure that you understand the challenges facing the company’s management. The discussion of competition can be sobering, but it can also provide a means to compare the value of the issuer against the financial performance and market valuation of its competitors.

Taking your company public should be an exciting and revitalizing time. Don’t take unnecessary risks, hire a consulting firm who can streamline this process and deliver the results you’ll need for success!

Want S-1 Filing Information? Go Public With Your Company, call Princeton Corporate Solutions at 267-233-0183Take Your Company Public the easy way!

Going Public? Here Are The Keys To Your Success

Going public, the ultimate in the evolution of companies who are seeking access to powerful global finance options for rapid expansion, deepening corporate roots and gaining industry prominence as a true powerhouse and player. The process of going public is technical yet pretty straight forward: business plan, Private Placement Memorandum, Direct Public Offering, Financial Audit, S-1 filing, SEC comments phase, SEC approval, FINRA approval, symbol and then you’re public.

Never price shop for consultants that take companies public and be weary of consultants that will start off a conversation by answering questions geared toward price and giving you quotes without understanding your business first; without the proper information a realistic quote can’t be given anyway.

When you’ve found a consultant that you’re comfortable with you’ll need to get a solid understanding of their full range of services. Of course you’ll want a consulting firm that will handle all of the above for your company but you’ll also need to consider the post IPO services. What happens after you’re public? The reality is, selling off stock in a rapid fashion to raise capital is the last thing you want to do, instead you need to approach your consultant and market maker on how to cross collateralize your securities to raise equity loan capital.

This can be done easily and quickly if you’ve brought on the right group of advisers to expand your company to the global public. When considering the idea of taking your company public it’s important to note that there are many ways to raise capital after you are public without selling off chunks of your company (consult your financial advisers for more information).

Next, when deciding on a consultant they should also have solid investor relationships to assist your company in raising the capital necessary to go public. A true turn-key consultant will have a database of investors seasoned in the process of pre-IPO finance and will often times jump at the chance of investing in the PPM and DPO phase at a discount for companies that are in the process of going public as this almost guarantees that the investor will double or triple their initial investment when the company achieves public status.

Out of the hundreds of consulting firms that offer the ‘take your company public’ service, there are only a dozen or so that actually offer the complete full range of services needed to successfully accomplish public status in a way that maintains investor confidence and corporate longevity. Do your research and find a firm that is well seasoned in the turbulent waters of this industry.

Go Public With Your Company, call Princeton Corporate Solutions at 267-233-0183Take Your Company Public the easy way!

Due Diligence Problems? Pass With Flying Colors

Why throw gobs of cash at a publicist with outrageous fees to get you a tiny insignificant article in a newspaper or magazine rag when you can literally become an industry niche sensation overnight using a carefully constructed video and a handful of long tail industry specific keywords?

Traditional publicity firms have become that’72 bowling ally loitering, disco dancing undesirable while a new breed of publicists have stepped in and transformed the industry from paper, to cyberspace in only a few short years. Why traditional publicists have been adjusting that pathetic comb over hairstyle, young and aggressive publicists have been creating publicity techniques that deliver results in 24 to 48 hours as opposed to 6 to 8 weeks and as far as results, there is no comparison.

Internet marketing and publicity techniques such as strategic video submission, if done correctly will transform the direction of a failing company to “THE” industry powerhouse almost instantly by loading the video with solid, well thought out descriptions and targeted long tail keyword tags. A publicist who understand the concept of pure video publicity can tailor a campaign that can outperform any traditional publicity technique ever devised by the good ole’ boy networks who overcharge and under deliver for their clients.

Video promotion will expand far past the tiny geographic proximity of a city, across state lines and into international territory. Publicists that specialize in video marketing and other online methods used in strategic combination with one another, will have the client dominating every aspect of their industry niche.

Targeted video marketing by the Web 2.0 type publicists translates into instant client results that build stronger client relations and can transform the future of any company in any industry. Publicity marketing will always offer a turn-key solution to massive amounts of traffic, branding, marketing exposure and all the bells and whistles of a dozen traditional publicity firms.

Want to work with a REAL Publicity Marketing, firm? Call Princeton Corporate Solutions at 267-233-0183 to feel the power of real Internet Publicity you can count on.

Investor Mind Control: Is It For Real?

Discovering the ‘thumbscrews’ of investors is crucial to getting them to take action. In over a decade of dealing with global investors there are several elements that I’ve discovered to be universal truths about the mind of the private investor (angel investor, accredited investor).

When talking to an investor for the first time, it’s more important to listen than to speak. It’s more important to ask questions than answer them. It’s more important to discover their needs and wants than to exclaim your own. Your first conversation with an investor should be all about piercing the armor and finding the trigger points that prompt a reaction that gets to the center of their ‘childlike’ state.

What I mean by this is, investors, just like anyone else, has insecurities that are rooted in their childhood and what they are outwardly today, is typically a polar opposite of what they are on the inside. For example, an arrogant, chest beater seems proud and obnoxious on the outside but the reality is that they are over compensating for an insecurity that is rooted in an individual or collection of childhood incidents.

Maybe they were made fun of as a child, maybe they’re father was verbally abusive, maybe their teachers would single them out in class opening them up to playground mockery. When talking to these individuals it’s important to listen to their voice and intonation when the conversation topic changes. Take notes on their psychological adjustments to the conversation. After you feel you have discovered the triggers that induce the ‘pleasurable’ responses, end the call, and set your second phone appointment with them.

On that second call, you want to have your conversation ready to go using the triggers you found in the first conversation. Play off of those insecurities that you found, become their best friend without being chummy but it is your mission on this call to be the “guy that understand me” to the investor. You want the overall tone of this conversation to have the response from your target along the theme of, “wow, this guy gets me” , “I can see investing in this company”.

By using this method and not coming across as ‘fake’, you have become an investment opportunity and a shrink all rolled into one. You want to be the one person that this investor can lower his guard to because everything he says, you seem to be the one person who understands him at his deepest level. You seem to naturally be tuned into his insecurities, emotions, needs and wants. Sound strange? Try this out on the next investor you talk to, I guaranty you will be shocked with the results.

For Corporate Consulting or Investor Finder Services, call Princeton Corporate Solutions at 267-233-0183Take Your Company Public the easy way!

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Choosing The Right Investor To Take Your Business Public

So many companies dream of going public to raise massive amounts of capital, as set up for an exit strategy, to make acquisitions with stock and for many other reasons. While your intentions may be pure and with genuine motives, you’re entering shark infested waters of boiler rooms, crooked attorneys and underbelly consultants who have made careers off of taking well intentioned executives just like you for a 24 month rollercoaster ride while they take every penny you have as your company shrivels up like week old road kill.

Just and honest consultants in the ‘public offering’ industry are as rare as the illusive white elephant. This industry exists in a cesspool surrounded by rose gardens; from afar it looks amazing and an image of a dreamland but get up and close and the sludge and odor are enough to make you run and hide. So what do you look for in a consultant? The best consulting firms are the ’boutique firms’ with minimal overhead that keep a low profile and are made up of 3 or 4 ‘partner’ consultants.

These firms typically have the experience of working with the large consulting groups but for one reason or another have decided to leave and go out on their own. The great thing is, these small groups typically have massive contacts and process your entire public offering in-house. Offering a complete turn-key solution that is managed in-house offers a huge advantage because there is accountability and you can actually build a relationship with the people that are making your dream of a public offering come true.

These ’boutique’ consultants will usually stay onboard as growth consultants for the life of the company in exchange for modest fees and a pre-IPO or pre-OTCBB equity position. The large firms will hack you out at the knees and gouge you with fees while they take massive amounts of equity in your company which takes away your bartering chip when you need to offer more stock to the public to raise capital.

The small firms will also work one on one with you to show you how to use your stock to grow through acquisition and other nifty ways to use stock to grow. Seek out the boutique consulting firm and save the attorney for spot audits. Hold on to your cash. Why pay outrageous fees to lawyers when you can pay 60% less with a small consulting firm that will add all the bells and whistles for free and actually get your stock trading, usually in half the time?

Want To Go Public With Your Company, call Princeton Corporate Solutions at 267-233-0183Take Your Company Public the easy way!

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PPM, OTCBB, IPO, Reverse Mergers and Shelf Corps. Raise Capital Without Credit Checks

Real estate investors are constantly on the lookout for innovative ways to raise the capital needed to get the job done. Lack of funds to the real estate investor or rehabber is like an asthmatic without an inhaler, it’s a near impossible existence.

Access to cash is king for the investor and sadly this need is often like the scent of blood to the wolves as hard money lenders and greedy cash rich investors will lend to the real estate investor for such a high interest rate, the real estate investor’s profits evaporate before they can materialize. It’s a depressing reality to be faced with when months of hard work in bird dogging and going through the ups and downs of purchasing a property with decent profit margins results in actually owing money at the end of the transaction.

With all this said, there is good news. Imagine the ability to raise massive amounts of capital without dealing with the red tape of banks or the greed of hard money lenders. This solution is so powerful that it can transform your real estate investing business overnight. This process allows you to raise unlimited amounts of capital fast and easy.

This process is a Real Estate Private Placement Memorandum which is a PPM engineered to cater to the needs of a real estate investment firm while simultaneously helping the investor raise capital within the guidelines set forth by the SEC. There are few other structures available that can help one raise capital in such a rapid and streamline manner.

If you are involved in any level of real estate rehabbing or investing look into getting set up with a real estate private placement memorandum to put your business on steroids. It is easy to raise capital for these structures and will help you grow your business as large as you want it, quickly!

Want to find out more about Real Estate Private Placement Memorandums, then visit Princeton Corporate Solutions’s site on how to choose the best PPM for your needs.

Take Your Company Public, Promote With the Necessary Element of Emotion

Whether you are a small localized business or a large international corporation the need for strong publicity is a constant necessity for branding, direct marketing and lead generation. Publicists have been spoiled throughout the years by sending out pitch letters to radio shows, television news corporations and print media to put out a blurb about their client. These little blurbs usually give a minor jump in the pulse of an otherwise dead publicity campaign but the publicist feels that if they got you some coverage, they did their job, but now the game of publicity has changed.

The publicist profession has converged with the advertising agency to create a hybrid, one stop shop, ultra powerful, rapid response type of promotion now referred to as ‘Publicity Marketing’. These consultants offer a cost effective, guerilla marketing approach that includes everything a business needs in one turnkey solution. Direct response, publicity campaigns, branding and other genres of targeted promotion are offered in an all inclusive service that any business can afford.

Now as publicity marketing has carved out a solid chunk of the corporate promotion market place it’s forcing the evolution of marketing once again with the’60’s mentality of ‘emotions branding’. A good publicity marketing company will take a powerful marketing campaign and add jet fuel to the process by infusing the element of emotion to break through and grab hold of the subconscious mind where the most powerful messages are stored in the target candidate’s mind and when they are ready to buy and automatic switch is flicked on and your brand takes precedence in their mind. The most experienced publicity marketers are able to trigger the ‘buy now’ button to induce sales and this entire process revolves around piercing through the conscious, judgmental and critical part of the mind and going right to the subconscious mind to store messages to promote your brand.

These messages are stored by using various colors, terms, word positioning, cornering and gently bombarding the candidate with your message until your brand becomes one with your industry terms. The publicity marketer must barrage the candidate with more than just a brand name but a solution to, but not limited to their direct need for your service. It doesn’t matter if your selling widgets or motor oil, you must demonstrate how your brand will solve any issue they are currently struggling with, whether it’s a gloomy day, they’re stuck in traffic, their spouse is ignoring them, whatever, how is your brand going to pass through that critical faculty of the conscious mind and sooth their being with an overwhelming state of contentment?

More than likely your product or service can’t do this on it’s own, but a good publicity marketing company will know exactly what nerves to touch so that your brand becomes a warm blanket and a soothing cup of tea on a stormy night. Make your brand the one stop cure for the clients emotional ailment and you’ve got them!

Need A real Business Publicity, firm? Call Princeton Corporate Solutions at 267-233-0183 Website Publicity for your needs.