How Universal Search affects your Health Insurance Business

Selling Health Insurance is a tough game and whoever tried to run a marketing campaign for a health insurance broker knows that the odds for success are small and that it will probably cost you an arm and a leg to even try it out.

The pay per click kind of advertising has been more or less given up on by health insurance agents and this is down, for the most part, to the introduction of quality scoring on Google. Ineffective optimization of websites and landing pages have brought about even more expense being incurred in the battle for success and the days of simple Adwords campaigning are fading fast.

Smaller health insurance businesses have to contend with being up against all the big corporations and there are only so many high traffic keywords so the small companies do not find it easy to keep up. With pay per click prices ranging from which $9 to $15 it soon becomes too costly a business to continue.

Traditional SEO takes a long time and there is no guarantee that you are actually get the desired ranking in the organic listings in the search engines. Even in the organic listings the competition is fierce, with aged domains of giant insurance corporations, tons of backlinks, Google ranking and so forth.

With the introduction of universal search in the search engines everything changed a little bit. There is a whole new Internet world out there, that has tons of traffic. The best example is You Tube which even though it is a video sharing sites has surpassed Yahoo as a search engine.

You will find shopping, video, blogs and news sources as a result of carrying out a universal search and these come in all manner of formats for the benefit of the consumer.

As a result health insurance marketing these days has to focus on more than search engines. It needs strategies to market health insurance agents and plans by way of blogs, videos and social networking sites as well as other Web 2.0 properties. The combined traffic from these sources is much greater than search engine traffic so the way forward for small health insurance companies is to get a blog underway, show some videos and let the consumer become aware of what you have on offer in innovative and exciting ways.

John Harvey helps health insurance brokers to display their expertise in videos: Ohio Individual Health Insurance and Ohio Health Insurance Quote